I developed the full Summer Camp campaign lockup and visual identity, establishing the creative direction for franchise-wide marketing for The Little Gym. After launching the primary lockup, I expanded the campaign by designing 18 unique theme visuals inspired by camp names such as Dinosaur Adventure, Magical Wizard Camp, and Summer Road Trip. Each concept was designed to translate imaginative, playful ideas into immersive environments that children could now visualize themselves in, driving excitement and encouraging registration.

I began by building out fully illustrated social posts as the foundational creative for each theme, then further developed the designs across additional touchpoints including social stories, email headers, Facebook event headers, and in-gym TV screens. To efficiently produce a cohesive yet diverse campaign system, I integrated AI-assisted image generation with custom illustration techniques, refining prompts and compositions to maintain brand consistency and the energetic tone of the gym environment.

The result was a scalable, multi-channel campaign system that delivered fresh creative to franchisees while maintaining a unified brand presence across all marketing platforms.