kathryn

herrera

Hi, my name is Kathryn Herrera. I graduated from the University of Texas at Arlington with a BFA in Visual Communication in Fall 2023. Throughout my professional career, I have worked across multiple areas of design, including UI/UX design, web design, marketing materials and collateral, and branding and print design.

For me, graphic design is the fusion of creativity and problem-solving — a space where ideas come to life. It’s where creativity and strategy converge, transforming concepts into visual stories that captivate, inspire, and connect with people. Exploring so many types of graphic design throughout my professional career has been incredibly rewarding, allowing me to constantly grow and enhance my design expertise.

When I’m not at my computer, I can be found practicing guitar, discussing the newest episodes of Severance, or finding new places to enjoy some tasty eats with loved ones.

AWARDS + HONORS

  • In 2024, I was invited to speak on the ADDY Insight Panel, where I shared my creative process and experience with aspiring student entrants and industry guests.

  • My group project, Nomad Co. Branding, was selected as the top student entry in the 2024 Fort Worth American Advertising Awards, receiving both a Gold Student ADDY and the prestigious Best of Show honor. Entries were judged by a panel of industry professionals on creativity, strategy, and execution. My work stood out among submissions from across the region and was recognized for its strong concept, design quality, and storytelling.

  • My Basilico Branding Project was selected for this award through a competitive, peer-reviewed process. Projects were judged by a panel of industry professionals based on creativity, originality, and execution. Among numerous student submissions across the Fort Worth region, my piece earned a Student Gold ADDY—recognizing it as one of the top entries in its category.

  • Awarded to the top graduating senior in the BFA in Visual Communication program. Selected by the graphic design faculty, this honor recognizes the most professional and well-executed portfolio in the graduating class. It reflects a high level of design excellence, presentation, and readiness for the creative industry.

  • Awarded for Nomad Motors Brand Identity selected by Tim Carvalho.