KATHRYN HERRERA

Hi, my name is Kathryn Herrera. Throughout my professional career, I have worked across multiple areas of design, including UI/UX design, web design, marketing materials and collateral, and branding and print design.

For me, graphic design is the fusion of creativity and problem-solving. It’s where creativity and strategy converge, transforming concepts into visual stories that captivate, inspire, and connect with people. Thanks to my varied background in graphic design, I know how to bring new ideas and improvements to the table that make a difference.

When I’m not at my computer, you’ll find me capturing moments with my camera, planning my next visit to a national park, or finding new places to enjoy some tasty eats with loved ones.

AWARDS + HONORS

  • In 2024, I was invited to speak on the ADDY Insight Panel, where I shared my creative process and experience with aspiring student entrants and industry guests.

  • My group project, Nomad Co. Branding, was selected as the top student entry in the 2024 Fort Worth American Advertising Awards, receiving both a Gold Student ADDY and the prestigious Best of Show honor. Entries were judged by a panel of industry professionals on creativity, strategy, and execution. My work stood out among submissions from across the region and was recognized for its strong concept, design quality, and storytelling.

  • My Basilico Branding Project was selected for this award through a competitive, peer-reviewed process. Projects were judged by a panel of industry professionals based on creativity, originality, and execution. Among numerous student submissions across the Fort Worth region, my piece earned a Student Gold ADDY—recognizing it as one of the top entries in its category.

  • Awarded to the top graduating senior in the BFA in Visual Communication program. Selected by the graphic design faculty, this honor recognizes the most professional and well-executed portfolio in the graduating class. It reflects a high level of design excellence, presentation, and readiness for the creative industry.

  • Awarded for Nomad Motors Brand Identity selected by Tim Carvalho.