KATHRYN HERRERA

I am an award-winning designer focused on the intersection of brand strategy and digital execution. My work across web and B2B marketing is defined by a commitment to brand integrity and a proven ability to lead high-volume project pipelines.

For me, graphic design is the fusion of creativity and problem-solving. It’s where creativity and strategy converge, transforming concepts into visual stories that captivate, inspire, and connect. My diverse expertise across the creative spectrum allows me to provide a holistic view of the design landscape, delivering strategic innovations that drive measurable impact.

When I’m not at my computer, you’ll find me cuddling alongside my cats, planning my next trip to a national park, or finding new places to enjoy some tasty treats with loved ones.

AWARDS + HONORS

  • In 2024, I was invited to speak on the ADDY Insight Panel, where I shared my creative process and experience with aspiring student entrants and industry guests.

  • My group project, Nomad Co. Branding, was selected as the top student entry in the 2024 Fort Worth American Advertising Awards, receiving both a Gold Student ADDY and the prestigious Best of Show honor. Entries were judged by a panel of industry professionals on creativity, strategy, and execution. My work stood out among submissions from across the region and was recognized for its strong concept, design quality, and storytelling.

  • My Basilico Branding Project was selected for this award through a competitive, peer-reviewed process. Projects were judged by a panel of industry professionals based on creativity, originality, and execution. Among numerous student submissions across the Fort Worth region, my piece earned a Student Gold ADDY—recognizing it as one of the top entries in its category.

  • Awarded to the top graduating senior in the BFA in Visual Communication program. Selected by the graphic design faculty, this honor recognizes the most professional and well-executed portfolio in the graduating class. It reflects a high level of design excellence, presentation, and readiness for the creative industry.

  • Awarded for Nomad Motors Brand Identity selected by Tim Carvalho.